We are Swag

What We Do Get In Touch With Us
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About Brooklyn

About Swag

Swag Custom Rides is the first and only Automotive Custom Restoration Non-Profit Shop in America. Swag restores, customizes and fabricates vehicles with two missions in mind – restoring vehicles while transforming lives.

WHAT WE DO

WHAT WE DO

With a team of leading industry professionals, Swag provides job training, education and life skills for troubled individuals recovering from life-controlling problems.

Something happens when an individual has the opportunity to transform a rusted and discarded vehicle into a one-of-a-kind, show quality custom ride. We combine intensive hands-on guidance and mentorship from a team of passionate builders to offer these men a priceless opportunity. They are given a chance to see their own lives lifted out of the discouragement and heavy toll of their negative experiences.

Each resto-mod benefits our guys, their families and their communities.

By having a part in something positive and productive, these men once again find pride in who they are. They can be restored and eventually transformed into an invaluable social resource.

As a business, Swag builds vehicles for clients, corporations and charities. We also create marketing and branding strategies and produce custom memorabilia and apparel. All the key parts of our multi-facedbranding services for local and national impact.

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About Brooklyn
Our Service

Our Services

Swag Custom Rides is an Award Winning full service custom fabrication shop.

ONE OF A KIND VEHICLES

Swag has built some of the most amazing one-of-a-kind vehicles in the car world. Recently Swag Custom Rides competed in SEMA’s – “Battle of the Builders” where our 1966 Boss F100 reached the top 200 finalist. To be recognized by Industry leaders and from one’s peers is one of the greatest compliments we can receive.

CUSTOM FABRICATION

Full metal fabrication for antique, custom and modern vehicles. On site metal working shop capable of panel building anything.

RESTORATIONS

Swag provides complete services for frame-off restorations. Our shop also provides Concourse Restoration services which demand extreme attention to detail to restore a vehicle back to its manufacture’s delivery condition – every bolt, marking and option restored back to original condition.

MOTORCYCLE SERVICES

• Swag provides custom painting and mechanical services for both Harley-Davidsons and Metric bikes.
• Pin striping, gold leafing and airbrushing
• Custom fabrication and metal work – bagger builds on site.
• Winter storage and spring services for your bike – space limited.

PAINT SHOP

Our award winning paint shop is a full PPG paint provider. We have a complete mixing station on premises to create and match any color. From OEM classic colors to British paints we can mix any paint code. Our paint technicians are highly skilled at tint matching colors for those cars painted years ago where the color is faded or code is non-existent. We provide expert paint application of blending and total paint jobs from show car paint to collision services. Swag is a one-stop shop.

CNC MACHINE SERVICES

One of the setbacks in restoring classic cars and building resto-mods is many parts are no longer available or just don’t exit – at Swag if a part doesn’t exist, we make it.

Our Service
Our Work

OUr Work

We believe our work speaks for itself. Browse our most recent projects below
and enjoy our handmade work with love for every detail.

CUSTOM HARLEY
WILD AIRBRUSHING
66 CORVETTE
PORSCHE
SWAG BOSS F100

SWAG BOSS F100

TRUCKS
442

442

CARS
E-TYPE JAG

E-TYPE JAG

CARS
Our Work
Our Work

Videos

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Our Work
Team

The Crew

We believe in a diverse range of personel to bring creative skills,
thoughts and ideas to the table.

johnsr

JOHN MURATORI SR

PRESIDENT/FOUNDER – CUSTOM CAR DESIGNER & BUILDER

John tributes building Hot Rods as a deterrent to a self-destructive life. As a 16-year-old runaway, it was custom painting and pin striping that allowed him to survive an uncertain future and eventually find stable ground. Honing his craft as a custom painter, fabricator and master technician, John’s work gave him financial stability and has won countless awards.

That skill set coupled with his education and business experience has laid the foundation for Swag Custom Rides.

His vision and business plan to pioneer a one-of-a-kind shop has catapulted Swag into a leading and award winning full restoration and custom fabrication shop located in New England. As a one stop shop for custom vehicle designs and fabrication Swag services clients from all over the nation.

His mission to restores vehicles while transforming lives is empowering countless young men and those with past addictions to learn from masters in the trade.

glennr

GLENN RICHARDS

SHOP MANAGER

Glenn was literally born into custom cars. His father was a car collector, painter and fabricator who exposed Glenn to the field. From an early age Glenn revealed his prodigy as a car builder/fabricator nurturing his love for hot rods. He has expert knowledge of full restorations, fiberglass, paint, performance and design. He is a master metal fabricator while doubling as an instructor for the next generation of custom car builders.

ron

RON ZORICK

LEAD MECHANICAL TECHNICIAN

Ron started his auto career as snot nosed kid working on his dads cars. He liked it so much he just grew into the field. His auto tech background includes working at fast paced dealerships and automotive centers. Ron then worked for Skip Barber as a part of the Formula style builds team. Afterwards, he worked as a freelance instructor on the racecourses. If he built them he wanted to race them. In addition to being a bumper-to-bumper technician/mechanic, Ron became a student of everything electrical. Today he has expert knowledge of vehicle wiring systems, programing ECU’s and retrofitting modern electrical systems into classic vehicles. He oversees everything mechanical at Swag and guides his team to full mechanical fabrication of chassis, suspensions, air ride, A/C, brake conversions and engine builds.

john

JOHN MURATORI JR

PAINT SHOP TECHNICIAN

John has been at Swag from the beginning. Without a past in automotive John has had the opportunity to learn the high-end custom car processes from his father and team at Swag.

tae

TAESAEN FRASIER

AUTO TECH APPRENTICE – AKA – NUT BREAKER

Tae is one of the most talkative young men we’ve had – however no one understands a thing he says. He speaks “Tae”. He came to Swag in a tough time in his life, wanting to learn auto repair but not having a means to accomplish his dream. At Swag he started at the bottom – sweeping floors and cataloging parts. Tae never complained, just worked. Today he handles vehicle disassembly, cataloging and photographing of our restorations. He also performs the delicate job of media blasting. Tae also maintains his mechanical apprenticeship doubling on auto repair and assemble.

rob

ROB

BODY SHOP TECHNICIAN

Team
Team

Our Sponsors

Team

CONTACT SWAG

We welcome you to contact us for more information
about any of our products or services.